That way, you can create intentions to retain those uses. Looking at the active user count data by cohort could also provide you insight on certain points in a client or customer’s life cycle where they stop being active.
GOOGLE ANALYTICS ACTIVE USERS HOW TO
How to Use the Google Analytics Active Users Report Google breaks your website's active users into four different time frames so it’ll be easier for you to see the number of users visiting your site in a certain period or date range. In the same way, 28-day active users may also include 14-day active users. Note: 7-day active users may also include 1-day active users. These are unique users who visited your site at least once in the last 28 or 30 days for a selected period of time. 28-Day or 30-Day Active Users (Monthly Active Users) These are unique users who visited your site at least once in the last 14 days for a selected period of time. These are unique users who visited your site at least once in the last 7 days for a selected period of time. These are unique users who visited your site at least once on the last day for a selected period of time. Basically, there are four different types of Active Users: 1. In the Active Users report, you’ll see the “Active Users” metric. To access the Active Users report, simply click on the “Audience” menu in your Google Analytics reporting view. The numbers in the report are related to the timeframe you specify in Google Analytics. In broad terms, “Users” mean the total number of new as well as returning visitors that get to your website. This same report gives you a clear idea of the retention rate of your site, especially if you compare active user counts over time. Through the Active Users report, you will see the number of users who visited your site at least once in the last 1, 7, 14, or 28 days in a selected time period. The default setting simply measures how many users are active on your site every day. So, depending on your campaign needs, you can set the time period as daily (default setting), weekly, biweekly, or monthly to use the Active Users report. Google Analytics looks at active users in terms of one day, seven days, 14 days, or 30 days. Active users are those who have engaged in your website over a certain time period.
Some people think it’s the same thing as a real-time user - someone who is on your site at this moment.īut actually, your active users are different from your real-time users. The term “Active Users” can be a little misleading.